Essay on Women in Science and Technology

The era of globalization and rapid technological development has changed people’s lives dramatically. Science and technology play an extremely important role in the contemporary society. Government in developed and developing countries recognize the importance of the development of S&T sphere. The roles of men and women have changed dramatically in the contemporary society.  Women have […]

The History of Cyber Crimes essay

The processes of globalization, including the globalization of information technology, provide unlimited opportunities to influence at individual and society. One of the negative consequences of the development of information technology is the emergence and development of new forms of crime – the crime in the sphere of high technologies, when computers or computer networks serve […]

Essay on CUSTOMER RETENTION STRATEGY AND CONTACT PLAN FOR ORANGE part 2

Essay on CUSTOMER RETENTION STRATEGY AND CONTACT PLAN  FOR ORANGE part 1 Question 2. Explain how to develop a customer contact plan in order to avoid losing customers considering the different market conditions in European markets. Orange is a large telecommunications provider offering internet services, fixed and mobile telephony and IPTV. The company’s customer base is […]

Essay on CUSTOMER RETENTION STRATEGY AND CONTACT PLAN FOR ORANGE

Question 1. Discuss the importance of a retention strategy during the customer lifecycle. For marketing products and services, it is important to study the stages of customer lifecycle and to interact with the customer accordingly at every stage. Managing customer relationships is especially important for services, since there is a greater element of interconnection between […]

The Influence of the Black Ships essay

The fleet of warships, later called “black” by the astonished Japanese due to the color of coal smoke used by the US steam navy, first entered Uraga Harbor near Edo (early Tokyo) on July 8, 1853. Led by Commodore Perry, “the Black Ships” were to become a significant factor in the negotiations and the subsequent […]

Essay on INTERNATIONAL MARKETING

The most important task of strategic management is to establish and maintain a dynamic interaction of the organization with its environment, designed to provide it with a competitive advantage, which is achieved by providing a product to the customer. Therefore, marketing objective occupies the position of one of the leading strategic management functions. For a […]

Management Essay on Executive Skills

In modern life we are all used to the term “management”. It is so widely used, that it seems to have become an absolutely integral part of any business or other type of organization. Understanding the meaning of this notion as “coordination of all activities, definition of the set goals, control of their execution”, we […]

The Relationship between Public Relations and Marketing essay

Nowadays, more and more organizations understand their direct dependence on the society and their need to build friendly relations with public. Transition to market economy has brought new challenges and demanded a new approach to business principles. For this reason, the problem of professional marketing taking into account the interaction with public came in the […]

Environmental Science Report essay

It is not a secret that water pollution is one of the major environmental concerns today. Water plays an important role not only in human consumption, irrigation and transportation system, but also it plays an important role in providing support to life chain functioning. The problem that will be addressed in this paper is water […]

Essay on Entrepreneurship in the Global Environment part 2

Essay on Entrepreneurship in the Global Environment part 1 Entrepreneurship models’ analysis and comparison Above all, Akio Morita and Marcel Bich were true entrepreneurs convinced of the correctness of their assumptions about the global markets for consumer goods despite the existing rules of the game, and the history proved their market assessment to be right. In particular, […]