PhD student Maija Maskuninty works in a laboratory at Imperial College in London, May 28, 2010. Across the western world, Big Pharma is cutting back on the number of scientists it employs in its labs and the money it spends on research and development. The hunt for new drugs continues, but the men and women in white coats - traditionally viewed as the lifeblood of the industry - are not as untouchable as they once were. Tucked neatly behind London's famous Science Museum, which pays homage to the groundbreaking advances that made modern medicine what it is, the chemistry labs at Imperial College offer one last refuge from the realities of the marketplace. Picture taken May 28, 2010. To match Special Report PHARMACEUTICALS/  REUTERS/Paul Hackett/Files (BRITAIN - Tags: SOCIETY HEALTH EMPLOYMENT BUSINESS EDUCATION)

Essay on Women in Science and Technology

The era of globalization and rapid technological development has changed people’s lives dramatically. Science and technology play an extremely important role in the contemporary society. Government in developed and developing countries recognize the importance of the development of S&T sphere. The roles of men and women have changed dramatically in the contemporary society.  Women have […]

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The History of Cyber Crimes essay

The processes of globalization, including the globalization of information technology, provide unlimited opportunities to influence at individual and society. One of the negative consequences of the development of information technology is the emergence and development of new forms of crime – the crime in the sphere of high technologies, when computers or computer networks serve […]

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Essay on CUSTOMER RETENTION STRATEGY AND CONTACT PLAN FOR ORANGE part 2

Essay on CUSTOMER RETENTION STRATEGY AND CONTACT PLAN  FOR ORANGE part 1 Question 2. Explain how to develop a customer contact plan in order to avoid losing customers considering the different market conditions in European markets. Orange is a large telecommunications provider offering internet services, fixed and mobile telephony and IPTV. The company’s customer base is […]

CUSTOMER RETENTION STRATEGY AND CONTACT PLAN  FOR ORANGE

Essay on CUSTOMER RETENTION STRATEGY AND CONTACT PLAN FOR ORANGE

Question 1. Discuss the importance of a retention strategy during the customer lifecycle. For marketing products and services, it is important to study the stages of customer lifecycle and to interact with the customer accordingly at every stage. Managing customer relationships is especially important for services, since there is a greater element of interconnection between […]

The Influence of the Black Ships

The Influence of the Black Ships essay

The fleet of warships, later called “black” by the astonished Japanese due to the color of coal smoke used by the US steam navy, first entered Uraga Harbor near Edo (early Tokyo) on July 8, 1853. Led by Commodore Perry, “the Black Ships” were to become a significant factor in the negotiations and the subsequent […]

World map self illuminated. Concept of global information and technology of communication.

Essay on INTERNATIONAL MARKETING

The most important task of strategic management is to establish and maintain a dynamic interaction of the organization with its environment, designed to provide it with a competitive advantage, which is achieved by providing a product to the customer. Therefore, marketing objective occupies the position of one of the leading strategic management functions. For a […]

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Management Essay on Executive Skills

In modern life we are all used to the term “management”. It is so widely used, that it seems to have become an absolutely integral part of any business or other type of organization. Understanding the meaning of this notion as “coordination of all activities, definition of the set goals, control of their execution”, we […]

The Relationship between Public Relations and Marketing

The Relationship between Public Relations and Marketing essay

Nowadays, more and more organizations understand their direct dependence on the society and their need to build friendly relations with public. Transition to market economy has brought new challenges and demanded a new approach to business principles. For this reason, the problem of professional marketing taking into account the interaction with public came in the […]

BIG PINE KEY, FL - SEPTEMBER 11:  Phillip Hughes an Ecologist with the U.S. Fish and Wildlife Service walks through an area where dead buttonwood trees are seen as live mangrove trees grow in their place after the buttonwood over a recent period of time have succumb to salt water incursion on September 11, 2013 in Big Pine Key, Florida. As sea levels rise scientists continue to observe the changes in the vegetation which Hughes said, over the last 50 years has seen the Florida Keys upland vegetation dying off and being replaced by salt tolerant vegetation.  (Photo by Joe Raedle/Getty Images)

Environmental Science Report essay

It is not a secret that water pollution is one of the major environmental concerns today. Water plays an important role not only in human consumption, irrigation and transportation system, but also it plays an important role in providing support to life chain functioning. The problem that will be addressed in this paper is water […]

students in the Fuqua Executive MBA (EMBA) Program describe their business plans to their classmates during an entrepreneurship workshop

Essay on Entrepreneurship in the Global Environment part 2

Essay on Entrepreneurship in the Global Environment part 1 Entrepreneurship models’ analysis and comparison Above all, Akio Morita and Marcel Bich were true entrepreneurs convinced of the correctness of their assumptions about the global markets for consumer goods despite the existing rules of the game, and the history proved their market assessment to be right. In particular, […]