Essay on CUSTOMER RETENTION STRATEGY AND CONTACT PLAN FOR ORANGE part 1 Question 2. Explain how to develop a customer contact plan in order to avoid losing customers considering the different market conditions in European markets. Orange is a large telecommunications provider offering internet services, fixed and mobile telephony and IPTV. The company’s customer base is […]
Question 1. Discuss the importance of a retention strategy during the customer lifecycle. For marketing products and services, it is important to study the stages of customer lifecycle and to interact with the customer accordingly at every stage. Managing customer relationships is especially important for services, since there is a greater element of interconnection between […]
The fleet of warships, later called “black” by the astonished Japanese due to the color of coal smoke used by the US steam navy, first entered Uraga Harbor near Edo (early Tokyo) on July 8, 1853. Led by Commodore Perry, “the Black Ships” were to become a significant factor in the negotiations and the subsequent […]
The most important task of strategic management is to establish and maintain a dynamic interaction of the organization with its environment, designed to provide it with a competitive advantage, which is achieved by providing a product to the customer. Therefore, marketing objective occupies the position of one of the leading strategic management functions. For a […]
In modern life we are all used to the term “management”. It is so widely used, that it seems to have become an absolutely integral part of any business or other type of organization. Understanding the meaning of this notion as “coordination of all activities, definition of the set goals, control of their execution”, we […]
Nowadays, more and more organizations understand their direct dependence on the society and their need to build friendly relations with public. Transition to market economy has brought new challenges and demanded a new approach to business principles. For this reason, the problem of professional marketing taking into account the interaction with public came in the […]
It is not a secret that water pollution is one of the major environmental concerns today. Water plays an important role not only in human consumption, irrigation and transportation system, but also it plays an important role in providing support to life chain functioning. The problem that will be addressed in this paper is water […]
Essay on Entrepreneurship in the Global Environment part 1 Entrepreneurship models’ analysis and comparison Above all, Akio Morita and Marcel Bich were true entrepreneurs convinced of the correctness of their assumptions about the global markets for consumer goods despite the existing rules of the game, and the history proved their market assessment to be right. In particular, […]
Basing on Stokes, Wilson and Mador (2010), and Deakings and Freel (2009), Entrepreneurship as the process of organizing the production of goods and services to meet the constantly renewed demand and receive profit, as well as a function of managing this process factually represents the force of creative destruction that acts in the market and […]
The Cold War (1945-1989) essay part 1 The significance of the Cold War in Modern World History The significance of the Cold War in Modern World History is obvious. Giving an overview of the origins, the major causes and consequences of the Cold War, it is necessary to consider that the Cold War is truly over. It […]