Essay on Branding part 2

Essay on Branding part 1 Challenges and opportunities At the moment, Natural Kitchen faces the problem of several design challenges. First of all, the company has to focus on the improvement of the consumer trust which is essential for the creation of a reliable and reputable brand. If customers do not trust with the brand, the […]

Essay on Branding

The contemporary business environment stimulate companies to conduct more aggressive business strategies oriented on the creation of the attractive brand, while branding has become a part of the marketing strategy of many companies. In actuality, companies cannot ignore their branding policy, if they want to maintain a successful competitive position because customers often view brand […]

The BP Oil Spill in the Gulf of Mexico essay

Executive Summary This report discusses the issue of concern because an oil spill is considered to be a disaster for both for human beings and the environment. The BP oil spill in the Gulf of Mexico is no exception. The oil spill affected both human beings and the environment, polluting and damaging vast areas of […]

Comparing Entrepreneurs from Different Industries essay part 2

Comparing Entrepreneurs from  Different Industries essay part 1 Analyzing Findings According to Meredith Belbin’s typology cited in Bornstein (2004), Elon Musk and Jeff Bezos are distinct representatives of shapers. Shapers are motivators, inspirators, and bright charismatics who are able to lead people, to strike a spark with their brilliant ideas. If they are obsessed with some […]

Comparing Entrepreneurs from Different Industries essay

Basing on module literature, in particular, Stokes et al. (2010), Bornstein(2004), and Zimmerer and Scarborough (2005), entrepreneurship can be defined from different perspectives, such as: 1) activities aimed at maximizing profits; 2) proactive activities of citizens on producing goods and services aimed at making a profit; 3) direct function of the realization of property, its […]

Essay on Women in Science and Technology

The era of globalization and rapid technological development has changed people’s lives dramatically. Science and technology play an extremely important role in the contemporary society. Government in developed and developing countries recognize the importance of the development of S&T sphere. The roles of men and women have changed dramatically in the contemporary society.  Women have […]

The History of Cyber Crimes essay

The processes of globalization, including the globalization of information technology, provide unlimited opportunities to influence at individual and society. One of the negative consequences of the development of information technology is the emergence and development of new forms of crime – the crime in the sphere of high technologies, when computers or computer networks serve […]


Essay on CUSTOMER RETENTION STRATEGY AND CONTACT PLAN  FOR ORANGE part 1 Question 2. Explain how to develop a customer contact plan in order to avoid losing customers considering the different market conditions in European markets. Orange is a large telecommunications provider offering internet services, fixed and mobile telephony and IPTV. The company’s customer base is […]


Question 1. Discuss the importance of a retention strategy during the customer lifecycle. For marketing products and services, it is important to study the stages of customer lifecycle and to interact with the customer accordingly at every stage. Managing customer relationships is especially important for services, since there is a greater element of interconnection between […]

The Influence of the Black Ships essay

The fleet of warships, later called “black” by the astonished Japanese due to the color of coal smoke used by the US steam navy, first entered Uraga Harbor near Edo (early Tokyo) on July 8, 1853. Led by Commodore Perry, “the Black Ships” were to become a significant factor in the negotiations and the subsequent […]